Improving conversion rate for a personal branding program - Accelerate

About

This landing page design project focused on improving conversion rate for Accelerate by Editoz, a personal branding growth program for founders. The goal was simple: help people understand the offer faster, trust it sooner, and submit their details without second-guessing.

My Role

• Audited the existing page and listed issues per section
• Planned a clearer page flow (what shows up first, what comes next)
• Rewrote the copy in plain English
• Designed the full desktop and mobile UI
• Shared assets with the developer and reviewed the build
• Ran split tests and suggested updates based on lead rate

How I Did It

1. Reviewed the old page section by section, using screenshots to document problems and fixes
2. Sketched quick wireframes to lock the new structure and flow
3. Finalised the copy with stakeholder feedback
4. Designed high-fidelity screens and added clearer proof sections (including social and video proof)
5. Iterated after launch based on test results and real user behaviour

Result

• Increased conversion rate to around 12%
• Reduced confusing copy and improved the reading flow
• Made the page easier to keep testing and improving without a full redesign